How Art Can Be Good

Paul Graham’s latest essay. Sample:
What counts as a trick? Roughly, it’s something done with contempt for the audience. For example, the guys designing Ferraris in the 1950s were probably designing cars that they themselves admired. Whereas I suspect over at General Motors the marketing people are telling the designers, ‘Most people who buy SUVs do it to seem manly, not to drive off-road. So don’t worry about the suspension; just make that sucker as big and tough-looking as you can.’